Melinda Earsdon Picture

About Melinda

Melinda Earsdon is a freelance writer and marketing, PR, and communications consultant based in Singapore.

I am a commercially driven strategic marketing, PR and communications professional with proven skills in developing and implementing regional go-to-market campaigns that build the brand, garner market share and ultimately generate revenue. My specialities include marketing and PR strategy development and execution, integrated campaign design and execution, brand management, product launches, internal communications, event management, competitor intelligence, market research, thought leadership, and collateral development.

I also provide editorial support to publications throughout Asia, from writing articles, features, interviews and columns to subbing and proofreading copy. I can write on a wide range of lifestyle topics – from fashion and beauty, to shopping, interior design, cosmetic surgery, food and travel – and I’ve interviewed countless celebrities including pop stars, actors, chefs and sports personalities. My work has appeared in Harper’s Bazaar, HK Tatler, Sands Style, Home Journal, AsiaSpa, Perspective, Today’s Living, Media Magazine, Global Health & Travel and Cosmetic Surgery & Beauty, to name but a few. Book projects include Home Inspirations, HK Tatler’s Best Restaurant Guide (2003-2006), Hong Kong Superbrands (Volumes 1 and 2) and Luxury Superbrands.

Over the years, I have also been editor of several business publications, including Asian Counsel, HQ and BusinessASEAN, and as such I am able to write across a broad range of business-related topics such as HR, investments, finance, M&A and legislation. I have interviewed some of the region’s most prominent lawyers, HR directors and banking professionals, and my work has also appeared in Career Times, FinanceAsia and Eurofinance. Further, I have developed countless articles, white papers and reports for global MNCs such as HSBC, Standard Chartered, DBS Bank, Kroll, Mercer, Hewitt, Sirva and Digital Reality.

In addition, I have also worked closely with several advertising, PR and editorial agencies, providing support to firms such as Delivering Asia, McCorkell & Associates, Bamboo, Corporate Communications, Thematic Promotions, Bridge 86, CLS and Cavendish Design.

To find out more about how I can help, please call me on +65 9109 4944 or email melinda@melindaearsdon.com